Live the CR7 experience
Pestana CR7 is more than a mere hotel brand, it´s a celebration of life and youthful energy. Arising from a partnership between Dionísio Pestana and Cristiano Ronaldo, the brand is a trendsetter in every city it embraces. Each hotel, designed for guests seeking an active and daring lifestyle, is a homage to local culture.
The Pestana CR7 Lifestyle Hotels brand arose from a visionary partnership between Dionísio Pestana, a legend in the hotel industry, and Cristiano Ronaldo, a sporting icon at the forefront of modern lifestyle.
The alliance had a clear purpose from the very beginning: to create hotels that not only welcome their guests but also challenge them to live in a daring and exciting manner. Inspired by values such as “passion for succeeding” and “competitive drive”, these hotels transcend the world of sports and create a setting in which authenticity and energy shine through.
Pestana CR7 hotels are true trendsetters in the cities in which they operate , such as Lisbon, New York and Madrid, and offer comfort, a modern feel, and a glimpse of local urban culture.
Our Hotels
Our History
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2015
2015: The beginning of the partnership
In December 2015, Dionísio Pestana and Cristiano Ronaldo entered into an innovative partnership that would later give rise to the Pestana CR7 Lifestyle Hotels brand.
The goal was to develop a chain of hotels where guests could enjoy comfort, draw inspiration, and experience daring and memorable moments.
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2016
2016: The first hotel in Funchal
The Pestana CR7 Funchal opened its doors in 2016 as the first Pestana CR7 brand hotel.
Nestled in Cristiano Ronaldo’s hometown, the hotel was designed to reflect the footballer’s vibrant and dynamic spirit, where the rich culture of the island of Madeira is infused with a modern feel.
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International expansion
International expansion
Building on the success of the Pestana CR7 Funchal, the brand’s international expansion set its sights on iconic cities such as Lisbon, Madrid, and New York.
This expansion consolidated the brand’s global presence, attracting a young, cosmopolitan audience.
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Inverse by CR7
The Lifestyle and Entertainment Sports Bar
Inverse by CR7 is the global brand of Pestana CR7 Lifestyle Hotels that reinvents the sports bar concept, turning it into a unique experience of lifestyle, gastronomy, and entertainment where routine is always left out of play.
More than just a place to watch major sporting events, Inverse by CR7 is a space where the energy of sports meets exclusive flavors, signature cocktails, music, and a vibrant schedule of events.
The menu features exclusive dishes such as the irresistible G.O.A.T Burger and unique cocktails like the Ballon d’Or, the Fair Play Cocktail, and the Leyenda Cocktail.
There is an exclusive musical curation, created by DJ Michael C., which transforms every moment into a surprising and unforgettable atmosphere.
Follow us on social media @inversebycr7
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Future
Present and future: a legacy in the making
The Pestana CR7 Lifestyle Hotels brand continues to grow and evolve, with a constant focus on the celebration of life and a love of sport.
With every new hotel the brand strives to provide authentic and memorable experiences, thereby strengthening its position as market leader in the lifestyle hotel sector.
- 2015
- 2016
- International expansion
- Inverse by CR7
- Future
2015: The beginning of the partnership
In December 2015, Dionísio Pestana and Cristiano Ronaldo entered into an innovative partnership that would later give rise to the Pestana CR7 Lifestyle Hotels brand.
The goal was to develop a chain of hotels where guests could enjoy comfort, draw inspiration, and experience daring and memorable moments.
2016: The first hotel in Funchal
The Pestana CR7 Funchal opened its doors in 2016 as the first Pestana CR7 brand hotel.
Nestled in Cristiano Ronaldo’s hometown, the hotel was designed to reflect the footballer’s vibrant and dynamic spirit, where the rich culture of the island of Madeira is infused with a modern feel.
International expansion
Building on the success of the Pestana CR7 Funchal, the brand’s international expansion set its sights on iconic cities such as Lisbon, Madrid, and New York.
This expansion consolidated the brand’s global presence, attracting a young, cosmopolitan audience.
The Lifestyle and Entertainment Sports Bar
Inverse by CR7 is the global brand of Pestana CR7 Lifestyle Hotels that reinvents the sports bar concept, turning it into a unique experience of lifestyle, gastronomy, and entertainment where routine is always left out of play.
More than just a place to watch major sporting events, Inverse by CR7 is a space where the energy of sports meets exclusive flavors, signature cocktails, music, and a vibrant schedule of events.
The menu features exclusive dishes such as the irresistible G.O.A.T Burger and unique cocktails like the Ballon d’Or, the Fair Play Cocktail, and the Leyenda Cocktail.
There is an exclusive musical curation, created by DJ Michael C., which transforms every moment into a surprising and unforgettable atmosphere.
Follow us on social media @inversebycr7
Present and future: a legacy in the making
The Pestana CR7 Lifestyle Hotels brand continues to grow and evolve, with a constant focus on the celebration of life and a love of sport.
With every new hotel the brand strives to provide authentic and memorable experiences, thereby strengthening its position as market leader in the lifestyle hotel sector.
