Live the CR7 experience
Pestana CR7 is more than a mere hotel brand, it´s a celebration of life and youthful energy. Arising from a partnership between Dionísio Pestana and Cristiano Ronaldo, the brand is a trendsetter in every city it embraces. Each hotel, designed for guests seeking an active and daring lifestyle, is a homage to local culture.
The Pestana CR7 Lifestyle Hotels brand arose from a visionary partnership between Dionísio Pestana, a legend in the hotel industry, and Cristiano Ronaldo, a sporting icon at the forefront of modern lifestyle.
The alliance had a clear purpose from the very beginning: to create hotels that not only welcome their guests but also challenge them to live in a daring and exciting manner. Inspired by values such as “passion for succeeding” and “competitive drive”, these hotels transcend the world of sports and create a setting in which authenticity and energy shine through.
Pestana CR7 hotels are true trendsetters in the cities in which they operate , such as Lisbon, New York and Madrid, and offer comfort, a modern feel, and a glimpse of local urban culture.
Our Hotels
Our History
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Beginnings
Where it all began
In December 2015, Dionísio Pestana and Cristiano Ronaldo combined vision, ambition and an innovative spirit to create Pestana CR7 Lifestyle Hotels. The brand was designed for those seeking more than just comfort: unforgettable experiences filled with attitude, energy and personality.
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Funchal
The first chapter
The first Pestana CR7 opened in Funchal, Cristiano Ronaldo’s hometown. More than just a hotel, it introduced a new concept of hospitality, where Madeira’s modernity, lifestyle and vibrant identity blend seamlessly.
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Lisboa
An urban identity
In Lisbon, the brand took on a new expression, deepening its connection to the city’s cosmopolitan pulse. Here, the Pestana CR7 established itself as a lifestyle hotel for those always on the move, offering experiences defined by design, energy and personality.
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International Expansion
A brand without borders
After its initial success, Pestana CR7 expanded beyond borders, bringing its energy to iconic destinations like Madrid, New York and Marrakech. The growth strengthened its international presence, attracting a new generation of urban, cosmopolitan travellers who crave authentic experiences.
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Today
A legacy in motion
Today, Pestana CR7 is more than a collection of hotels – it’s a brand with attitude, a global community and a symbol of energy, achievement and ambition. With each new chapter, it continues to evolve without losing the essence that has made it unique from the start.
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Future
The next chapter has already begun
The future is shaped by the same ambition that marked the brand’s origin. In 2027, Pestana CR7 will open in Paris, bringing its vibrant and aspirational identity to one of the most iconic cities in the world.
- Beginnings
- Funchal
- Lisboa
- International Expansion
- Today
- Future
Where it all began
In December 2015, Dionísio Pestana and Cristiano Ronaldo combined vision, ambition and an innovative spirit to create Pestana CR7 Lifestyle Hotels. The brand was designed for those seeking more than just comfort: unforgettable experiences filled with attitude, energy and personality.
The first chapter
The first Pestana CR7 opened in Funchal, Cristiano Ronaldo’s hometown. More than just a hotel, it introduced a new concept of hospitality, where Madeira’s modernity, lifestyle and vibrant identity blend seamlessly.
An urban identity
In Lisbon, the brand took on a new expression, deepening its connection to the city’s cosmopolitan pulse. Here, the Pestana CR7 established itself as a lifestyle hotel for those always on the move, offering experiences defined by design, energy and personality.
A brand without borders
After its initial success, Pestana CR7 expanded beyond borders, bringing its energy to iconic destinations like Madrid, New York and Marrakech. The growth strengthened its international presence, attracting a new generation of urban, cosmopolitan travellers who crave authentic experiences.
A legacy in motion
Today, Pestana CR7 is more than a collection of hotels – it’s a brand with attitude, a global community and a symbol of energy, achievement and ambition. With each new chapter, it continues to evolve without losing the essence that has made it unique from the start.
The next chapter has already begun
The future is shaped by the same ambition that marked the brand’s origin. In 2027, Pestana CR7 will open in Paris, bringing its vibrant and aspirational identity to one of the most iconic cities in the world.
